Why Viewers No Longer Stay Loyal: The Streaming Loyalty Crisis of 2026
For more than a decade, streaming platforms relied on predictable subscriber loyalty. By 2026, that loyalty has largely disappeared. Viewers now treat subscriptions as temporary tools rather than long-term commitments. This report is part of our flagship analysis, The State of Streaming 2026. The End of Platform Identity In earlier streaming eras, platforms cultivated distinct … Read more